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What’s in Our Name: III Coaching

Many people see our company name and assume we are 3 Coaching instead of Triple I Coaching. We have three principles or pillars in our company based on three I’s.


The first “I” stands for inform. Isaiah 5:13

in the bible says, ““Therefore my people go into exile for lack of knowledge; their honored men go hungry, and their multitude is parched with thirst.”

In my 30’s when I launched III Coaching, I realized that I had missed a lot of growth in my life due to a lack of knowledge, in part due to lack of access to people who had the knowledge but in part due to fear of seeking the knowledge because my ignorance allowed me to stay where I was comfortable. I have since matured, and thirst for knowledge especially in areas where I’m weak. Our company is designed to provide knowledge that many in our communities have not had access to or chosen to access.


The second “I” stands for instruct. I graduated from the University of Texas at Austin. I had a number of teachers in certain subjects that were informed which was proven through their doctorate degree(s) but they struggled to instruct. They could not teach what they knew in a way that others could understand it. My physical science and chemistry teachers often taught us as if science was our major which for majority it was not. We strive to help information explode in your mind through dynamic instruction using various learning styles and instructional mediums like art, video, and music.


The third “I“ stands for inspire. Many of us have been at a training with an informed instructor who couldn’t motivate a fly to fly off a blind to save their life. They know what they know and they know how to teach it but not in a way that makes you want to go do it. Our company focuses on matching information and instruction with inspiration. To inspire literally means to breathe life into something or someone. We inform and instruct in ways that bring life to people and organizations.

When it comes down to it, this is who we are and what we do. I know our company can help you or your organization to take its next step. Inquire at :

We would love to partner with you in this season of your journey.

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